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Article: FLO - Engineered to FLOAT.

FLO - Engineered to FLOAT.

FLO - Engineered to FLOAT.

Not engineered to impress. Engineered to disappear.

There are fabrics you notice the moment you wear them.
And then there are fabrics you forget because they do exactly what they’re meant to do. FLO belongs to the second kind.

It wasn’t born out of a lab brief or a trend report. It came from a simple question we kept asking ourselves:

Why does comfort always have to announce itself?
Why can’t a fabric just… feel right?

“Engineered to float”- what that actually means.

We didn’t design FLO to be thin.
We designed it to be weightless in use.

There’s a difference.

FLO balances:

  • Airflow, so heat doesn’t get trapped

  • Dry touch, so sweat doesn’t linger

  • Soft structure, so the fabric holds form without stiffness

The result is a fabric that doesn’t stick, doesn’t sag, and doesn’t fight your movement.
It moves when you move. It rests when you rest.  Almost like it’s listening.

The strange thing about FLO.

Some fabrics feel good for the first five minutes.
FLO feels better even after hours of wearing it. 

That’s when you realise:

  • Your shoulders aren’t adjusting

  • Your skin isn’t reacting

  • You’re not pulling at the fabric

  • You’ve stopped thinking about what you’re wearing

And that’s when we knew, this one came out right.

We didn’t design FLO to outperform your day.
We designed it to stay out of your way.

Why we named it FLO

Because that’s the closest word we had. Not for how it looks, but for how it behaves.

It floats between:

  • Structure and ease

  • Breathability and softness

  • Technology and emotion

And once you wear it, you’ll understand why explaining it feels unnecessary.

Some things don’t need vocabulary.
They just need to be worn.

Dry. Light. Effortless.
Engineered to float. Designed to disappear.