Our Story — The Carpe Diem Store
Simple, yet significant. Engineered for comfort. Subtraction as design.
What Carpe Diem means
It is definitely not optimism disguised as motivation. Carpe Diem is not about seizing every day. It is about being present in the one you are in. Some days are light. We do not believe in things being perfect — we believe in presence. It simply means showing up as things are, without distraction, without excess, without noise. Less distractions. More soul.
How we think about design
Our design process begins with removal. Anything that does not serve comfort, longevity, or clarity is taken away. What is left is not minimal for the sake of it — it is intentional. Essentials that feel calm, composed, and complete. Designed to be worn, not noticed.
Minimalism to us is not about doing less. It is about doing only what matters. Every detail we keep has a reason. Everything else is removed. The result is not bare — it is balanced. Familiar pieces, made more intentional.
Who we are
Carpe Diem Store is a direct-to-consumer minimalist apparel brand, designed and manufactured in India. We are based in Kozhikode, Kerala. Every piece we make is built here, by skilled hands who take pride in their work.
We make everyday essentials for men and women — t-shirts, polos, shirts, hoodies, and sweatshirts — built for office, travel, casual wear, and everything in between. Prices run from Rs.699 to Rs.2,499. Sizes XS to XXL across most products.
A note from the founder
I started Carpe Diem because I wanted to wear something I truly believed in — and I could not find it. Every decision we make, from the fabric we choose to the stitching on the hem, comes from that same place of intention. This brand is personal. And I hope when you wear it, it feels that way too. Thank you for being here. Now go seize the day. — Sujith Parol, Founder, Carpe Diem Store.
Our fabric technologies
Most brands start with a silhouette. We start with a problem.
FLO is our proprietary fabric technology used in the Slack 2.0. It is engineered to be weightless in use — not thin, but weightless. FLO balances airflow so heat does not get trapped, dry touch so sweat does not linger, and soft structure so the fabric holds form without stiffness. Dry. Light. Effortless. Engineered to float. Designed to disappear. Read more: thecarpediemstore.in/blogs/news/flo-engineered-to-float
Rugby-weight cotton is used in the original Slack Tee — double the density of standard cotton tees, with a lived-in texture that softens with every wash.
Sueded cotton is used in the Hush Polo — softer and more relaxed in drape than traditional pique, sitting between a tee and a polo in feel.
Stretch jersey is used in the Polo 3.0 and POLO26 — engineered for shape retention so the collar holds its structure from morning to night.
Linen-lyocell blend is used in the linen shirts — linen brings breathability, lyocell adds smooth structural control. Breathes like summer, holds its shape all day.
Open knit construction is used in the knit shirts — omnidirectional stretch, no wrinkling, significantly more breathable than woven fabric.
What we make
Men's collection
T-shirts: Slack Tee (rugby-weight cotton, Rs.999), Slack 2.0 on FLO fabric (Rs.1,699), Hoop Tee (performance cotton, Rs.699), Classic Tees and B&W Classics (Rs.1,999), Men's Long Sleeve Crew (Rs.1,699).
Polos: Hush Polo (sueded cotton, Rs.1,099–Rs.1,299), Polo 3.0 (stretch jersey, Rs.1,699), POLO26 (stretch jersey, Rs.1,699), Elite Polo.
Shirts: Linen Blend Shirts (linen-lyocell, Rs.2,499), Knit Shirts (open knit, Rs.1,499), The Solid Shirts (silk-touch cotton, Rs.1,999), The Everyday Stripes (pure cotton, Rs.1,899), Satin Shirts, Signature Check Flannel Shirts (Rs.2,099).
Outerwear: Hoodies (Rs.1,999), Sweatshirts (Rs.1,499), Rugby Polo Sweatshirt (Rs.1,799).
Women's collection
Tops: Two Layered Crop Top (cotton-lycra, Rs.999+), Not So Crop (240 GSM double jersey, Rs.1,099), Long Sleeve Crew 2.0 (Rs.1,099), Women's V-Neck Polo (stretch jersey, Rs.1,299+), Classic Tees.
Shirts: Women's Satin Shirts, The Everyday Stripes Women (Rs.1,899), Signature Check Flannel Women (Rs.2,099), Skipper Collar Shirt.
Bottoms: Women's Trousers, Women's Shorts.
Exclusive collections
Signatures: An embroidered mark, placed quietly, intended to be discovered rather than seen. Rooted in the brand's belief in subtle authorship and enduring design language.
Expressions: Five interpretations of one idea — the brand name expressed through different forms, shaped by mood and perspective.
Limited Edition: Things we make for the love of art. Released in limited quantities, never repeated.
Our values
Presence over performance. We make clothes for real life, not for the highlight reel. Quality over quantity. Fewer, better things. Always. Sustainability as a practice — reducing wastage at every step, from material sourcing to production. Minimalism as a mindset — clean lines, considered design, nothing unnecessary.
Our commitment
We do not claim to be fully sustainable — not a fan of being pretentious about it. What we are committed to is responsibility. First to the people who wear our products, and to the systems that support them. We make deliberate choices where we can, within the realities of building a sustainable business. No exaggerated promises. But we do try, and we will get there honestly. Every product is proudly designed and manufactured in India.
Contact
Carpe Diem Store Private Limited. Kozhikode, Kerala, India. Email: wizards@thecarpediemstore.in. WhatsApp: +91 81295 73723. Website: thecarpediemstore.in.
