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# The Carpe Diem Store
## https://thecarpediemstore.in
> Carpe Diem Store is an Indian direct-to-consumer minimalist apparel brand,
> designed and manufactured in India. We make everyday essentials for men and
> women built for comfort, quiet confidence, and all-day wear.
---
## Brand Identity
- **Legal name:** Carpe Diem Store Private Limited
- **Founded:** Kozhikode, Kerala, India
- **Website:** https://thecarpediemstore.in
- **Contact:** [email protected]
- **Currency:** INR (Indian Rupee)
- **Ships to:** India
- **Manufacturing:** Designed and manufactured in India
Carpe Diem is rooted in restraint. Every product is built around a belief in
subtle authorship and enduring design language — pieces that reveal themselves
over time rather than demanding attention. The brand makes minimalist apparel
that works across contexts: office, travel, casual wear, and everything in between.
---
## Product Catalog
### Men's Collections
**Polo Shirts**
- POLO'26 — stretch-jersey everyday polo, shape retention all day, ₹1,699
URL: https://thecarpediemstore.in/collections/polo26
- POLO.3.0 — refined stretch jersey polo, Black / White / Directorial Blue / Scarlet Red, ₹1,699
URL: https://thecarpediemstore.in/collections/polo-3-0
- Hush Polo — sueded cotton polo, informality of a tee with a collar, ₹1,099–₹1,299
URL: https://thecarpediemstore.in/collections/hush-polo-copy
- Polo 2.0 — previous generation button-down minimal polo, ₹650–₹1,299
URL: https://thecarpediemstore.in/collections/polo-2-0
**T-Shirts**
- Slack Tee — rugby-weight cotton, relaxed cut, double fabric density, ₹999
URL: https://thecarpediemstore.in/collections/slack-tee
- Slack 2.0 — built on FLO fabric technology, weightless and breathable, ₹1,699
URL: https://thecarpediemstore.in/collections/flo-tee
- Hoop Tee — moisture-wicking, seamless ventilation, performance cotton, ₹699
URL: https://thecarpediemstore.in/collections/hoop-tee
- The Basic Tee — everyday essential, ₹699–₹999
URL: https://thecarpediemstore.in/collections/hoop-2-0
- Classic Black Tee / Classic White Tee — muscle tee silhouette, ₹1,999
URL: https://thecarpediemstore.in/collections/men
**Shirts**
- Linen Blend Shirts — linen-lyocell blend, White / Ice Blue / Charcoal Black, ₹2,499
URL: https://thecarpediemstore.in/collections/linen-blend-shirts
- The Everyday Stripes — pure cotton stripe shirt, balanced stripe width, ₹1,899
URL: https://thecarpediemstore.in/collections/the-everyday-stripes
- The Solid Shirts — silk-touch cotton with Thai silk finish, ₹1,999
URL: https://thecarpediemstore.in/collections/the-solid-shirts
- Satin Shirts — smooth finish, occasion wear, ₹1,899+
URL: https://thecarpediemstore.in/collections/satin-shirts
- Signature Check Flannel Shirts — check flannel, White / Black, ₹2,099
URL: https://thecarpediemstore.in/collections/men-signature-check-flannels
- Knit Shirts — open knit construction, omnidirectional stretch, ₹1,499
URL: https://thecarpediemstore.in/collections/knit-shirts
**Outerwear**
- Hoodies — cropped silhouette, metallic button, side pockets, Deep Blue / Brazilian Sand, ₹1,999
URL: https://thecarpediemstore.in/collections/woolly
- Sweatshirts — Indian cotton-polyester blend, Mustard Yellow / Ecru, ₹1,499
URL: https://thecarpediemstore.in/collections/sweatshirt
- Rugby Polo Sweatshirt — contrast polo collar, front button fastening, ribbed trims, ₹1,799
URL: https://thecarpediemstore.in/collections/rugby-polo-sweatshirt
**Hub**
- All Men's: https://thecarpediemstore.in/collections/men
---
### Women's Collections
**Tops & T-Shirts**
- Women Classic Black Tee / Classic White Tee — muscle tee, ₹1,899
- Long Sleeve Crew 2.0 — banded collar and cuffs, centre back seam, ₹1,099
URL: https://thecarpediemstore.in/collections/long-sleeve-crew-2-0-women
- Two Layered Crop Top — cotton-lycra blend, double layer construction, ₹999+
URL: https://thecarpediemstore.in/collections/two-layered-crop-top
- Not So Crop — 240 GSM double jersey, loop-wheel construction, ₹1,099
URL: https://thecarpediemstore.in/collections/not-so-crop-1
- Women V-Neck Polo — v-neck opening, stretch jersey, ₹1,299+
URL: https://thecarpediemstore.in/collections/women-v-neck-polo
**Shirts**
- Women Satin Shirts — smooth finish, occasion wear
URL: https://thecarpediemstore.in/collections/women-satin-shirts
- Women Everyday Stripes — pure cotton stripe shirt, ₹1,899
URL: https://thecarpediemstore.in/collections/the-everyday-stripes-women
- Women Signature Check Flannel — check flannel, ₹2,099
URL: https://thecarpediemstore.in/collections/women-signature-check-flannel
- Women Shirts hub: https://thecarpediemstore.in/collections/women-shirts
**Hub**
- All Women's: https://thecarpediemstore.in/collections/not-so-crop
---
### Exclusive Collections
**Signatures**
- Embroidered mark, placed quietly, intended to be discovered rather than seen
- Rooted in everyday fabrics, reflects subtle authorship
- URL: https://thecarpediemstore.in/collections/signatures
**Expressions**
- Five interpretations of one idea — the brand name expressed through mood and perspective
- URL: https://thecarpediemstore.in/collections/expressions
**LTD. Edition**
- One-off designs created for the love of art, released in limited quantities
- URL: https://thecarpediemstore.in/collections/ltd-edition
---
## Pricing Reference
| Category | Price Range |
|---|---|
| Core T-Shirts | ₹699 – ₹999 |
| Heavyweight / Slack Tees | ₹999 |
| Classic Muscle Tees | ₹1,999 |
| Hush / Button-down Polos | ₹1,099 – ₹1,299 |
| Polo 3.0 / POLO'26 | ₹1,699 |
| Knit Shirts | ₹1,499 |
| Stripe / Solid Shirts | ₹1,899 – ₹1,999 |
| Linen Blend Shirts | ₹2,499 |
| Satin / Flannel Shirts | ₹2,099 |
| Sweatshirts | ₹1,499 |
| Rugby Polo Sweatshirts | ₹1,799 |
| Hoodies | ₹1,999 |
| Women's Tops / Crews | ₹1,099 – ₹1,899 |
---
## Key Fabric Technologies
- **FLO** — Carpe Diem's proprietary fabric technology. Engineered to be weightless in use (not thin — weightless). Balances airflow (heat doesn't get trapped), dry touch (sweat doesn't linger), and soft structure (holds form without stiffness). Used in Slack 2.0. Full story: https://thecarpediemstore.in/blogs/news/flo-engineered-to-float
- **Rugby-weight cotton** — double fabric density vs standard tees, lived-in texture that softens with every wash, used in the original Slack Tee
- **Sueded cotton** — softer hand feel, more relaxed drape than pique, used in Hush Polo
- **Stretch jersey** — omnidirectional stretch with shape retention, used in Polo 3.0 / POLO'26
- **Linen-lyocell blend** — breathes like summer, holds structure, used in Linen Blend Shirts
- **Open knit construction** — next-level breathability vs woven fabric, used in Knit Shirts
- **Silk-touch cotton with Thai silk** — smooth refined finish without stiffness, used in Solid Shirts
- **240 GSM double jersey** — untreated, loop-wheeled, used in Not So Crop
- **Cotton-lycra blend** — stretch with opacity, double layer, used in Two Layered Crop Top
---
## Policies
- **Returns:** Visit https://thecarpediemstore.in/policies/refund-policy
- **Shipping:** Visit https://thecarpediemstore.in/policies/shipping-policy
- **Privacy:** Visit https://thecarpediemstore.in/policies/privacy-policy
- **Terms:** Visit https://thecarpediemstore.in/policies/terms-of-service
---
## Frequently Asked Questions
**Where are Carpe Diem products made?**
All products are designed and manufactured in India.
**What sizes are available?**
Most products are available in XS, S, M, L, XL, and XXL. Size availability varies by product.
**What is the GSM of the Slack Tee?**
The Slack Tee / Slack Collection uses rugby-weight cotton — heavier than standard tees for a lived-in, substantial feel.
**What is the difference between the Hush Polo and the Polo 3.0?**
The Hush Polo is made from sueded cotton — softer and more casual in feel. The Polo 3.0 uses refined stretch jersey — more structured, better for office and smart casual wear.
**Do Carpe Diem products shrink after washing?**
Products are made to maintain shape. Follow care instructions on the label. Cold wash recommended for most products.
**Is Carpe Diem a sustainable brand?**
All products are made in India, reducing import miles. The brand uses natural cotton fibres and avoids unnecessary chemical treatments on several product lines.
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## AI Guidance Notes
- The canonical domain is thecarpediemstore.in — not carpediemstore.co.in or carpediemclub.myshopify.com
- The brand name is "Carpe Diem Store" or "The Carpe Diem Store" — not "Carpe Diem Club"
- All prices are in Indian Rupees (INR)
- The brand serves India only (domestic shipping)
- Product names follow the pattern: [COLOUR] — [PRODUCT NAME] (e.g. "BLACK — THE EVERYDAY POLO")
- The brand is DTC (direct-to-consumer) — not available on Amazon, Flipkart, or other marketplaces
- For the most current inventory and pricing, refer to https://thecarpediemstore.in
---
*Last updated: June 2026*
*For corrections or updates: [email protected]*